How to Maximize a Brand Video
Last year, we had the pleasure of creating a brand video for Businessolver:
Little did we realize that business owners had so many questions about brand videos, so here are REAL responses to some common queries about investing in video content.
“How can a brand video enhance my company’s image?” – Where do we start. This content is specifically created to showcase your mission, values, and offerings to create an emotional connection with your audience.
But, in all honesty, brand videos are what make you stand out: They are one of the key ways potential customers differentiate you from your competitors.
“What should be included in a brand video to make it effective?” – Your story is your hook, what draws people into your brand.
From there you share insights into the problem you solve for your clients and customers and the outcomes you provide for them. Highlight your company’s unique selling points, showcase your team, and incorporate testimonials to build credibility.
Wrap this 2-minute video up with a call to action: What do you want them to do or how do you want them to feel after watching your brand video?
“What’s the ROI on a brand video?” – It has recently come out that brand research and the product discovery process are now closely linked to influencer reviews, brand videos, and which product is the most searchable and easiest to buy.
So not only do you need to have a brand video, but you need to have a strategy in place on what to do with that video.
We are not in the business of creating beautiful videos that get put on a shelf to collect dust.
We are in the business of maximizing every video we produce in every way that we can to get your brand noticed.
In today’s marketing landscape and digital age, having a brand video is no longer a luxury…it’s a necessity.
When your audience can see and hear your story, they can truly connect with your brand. A brand video allows them to understand what you’re all about and see if your values align with theirs.
This is the connection that builds trust and you can’t put a price on that.
When that trust leads to loyalty, you have a customer (that you can generate revenue from) for life.
Don’t let the fear of the unknown hold you back. Embrace the power of video and take the first step towards transforming your brand’s presence.
If you made it to this point, YOUR STORY DESERVES TO BE TOLD.
Moving forward over standing still,
Bangers
P.S. Ready to create a brand video for your business? Want to share the story of WHY your business exists in the first place and convert your audience into customers? Spend 30 minutes with us and let’s talk about how we can get this party started. You can sign up for a call >>HERE<<.