Every so often, there’s a client whose business catches our attention. Oh, look, an edible cookie dough company, wants to showcase their story.

Can you help us create a video that shares our unique startup story?

Our response: We’re so happy to see that you chose to invest in video marketing content for your business and we have no doubt that we will be able to execute this. Here’s what we’re going to accomplish for you to complete this project:

• Plan shoot details – we know you don’t have time for this, that’s what we’re here for.
• High-quality content – production that reflects your brand’s standards.
• Social media cutdowns – this is a great way to repurpose the awesome content we’re capturing.
• A fun time – we do this because we love it and want to allow businesses to shine.

But let us be honest, creating video marketing content always sounds better in retrospect. We, however, want to give you the best advice from video marketing experts.

Do you want to know if the grass is greener on the other side? When we imagine the businesses that know they need video marketing content but don’t know how to make it happen, this is the advice we have.

Our response: We understand the challenges you face. It can feel overwhelming to start, but recognizing the importance of video content puts you ahead of the curve. The advice we have for you is the following:

• Ensure clear communication – prioritize regular updates to stay involved in the process.
• Look for creativity – innovative ideas make your brand stand out.
• Focus on authentic storytelling – ensure your brand is understood to create genuine content.
• Have a distribution strategy – maximize your investment with a solid plan for sharing your video.

For those of us somewhere between uncertainty and diving in headfirst, may we continue to evolve and create impactful content that leads to connections…if you’re open to it, we’d love to hear more about your business.

What’s the story behind your business you want to share?

We can’t wait to hear from you,

Bangers

P.S. Want a look at the final video we produced for Dible Dough? It’s on our >>YOUTUBE<< for you to watch, all about how Jolene turned her passion into a thriving business.