When the Wisconsin Counties Association approached us asking for assistance in creating awareness around their outdated 911 emergency system and encouraging people to take action in updating it, we knew we could create an impact. By creating two strong concepts that would appeal to two different audiences and building digital campaigns around them with the goal of action, we were able to send traffic to the NextGen landing page, one that heavily focused on the technological advancements that have occurred since the 1960s, like automobiles, the internet and other forms of communication,

The 911 system of Wisconsin was developed in the 1960s and has had minimal updates since. To create awareness and encourage both legislators and the public to take action in updating this system, the