Insider look: the strategy, inspiration, and curiosity
It’s safe to say that we’re lucky you’re reading this—but we’re a little curious about what led you here.
Based on the conversations, emails, and comments we get, you’re probably here for one of three reasons: (1) Strategy – you’re on the lookout for insights and tips on marketing strategies to help grow your business; (2) Inspiration – you’re seeking fresh ideas; and/or (3) Curiosity – a behind-the-scenes look at what really goes on inside a content marketing company.
Depending on what floats your boat, feel free to read the parts that interest you…
The Start: M3 Fabrication reached out to Brandon in April with a cold call. They’re a powerhouse team of brothers who started from scratch and built something amazing, but had no idea where to go with their marketing. After visiting their facility and meeting these sharp, smart brothers who each bring something unique to the table, we were hooked.
The Opportunity: They came to us needing updated trade show materials and a history video for their Fourth of July party. After some conversations, we saw potential for something much bigger. So, we brought them in for a Creative Strategy meeting to explore other ways we could help elevate their brand.
The Strategy: We’re currently redesigning their website to better showcase their story and we’ve captured new photography to humanize their brand. We’re producing service videos to highlight their advanced machinery, a testimonial video to build credibility, and a culture video to feature their team dynamic.
The Inspiration: We have an incredible team committed to bringing M3 Fabrication’s story to life, and we’re excited to share their history video with you so you can see their journey firsthand…
The Curiosity: Producing this level of content is, we’ll just say it, a lot. We had one full shoot day this summer to capture their history video and a second shoot just last week to gather headshots, service videos, a client spotlight, and a culture video. We’ll be honest—shoot days aren’t always rainbows and butterflies. With so much packed into an 8-hour day, they can be stressful and fast-paced, with unexpected challenges that keep us on our toes. But here’s the thing: flexibility is key. Can we make on-the-spot adjustments? Absolutely. Can we keep things moving when plans shift? You bet. Can we find creative solutions to unexpected challenges? Without a doubt. We’re all in to make M3 Fabrication’s vision a reality, no matter what.
We’re writing this with a deep appreciation for:
- The M3 team, for trusting us to tell their story.
- Our own team, for diving in wholeheartedly to bring this vision to life.
- You, for joining us on this journey.
To big ideas and even bigger results,
Bangers