As the Iowa Corn Growers Association continues to work toward building consumer awareness and education around corn farming in our state, they decided to take a printed approach with a consumer focused magazine. Bing Bang worked closely with Iowa Corn to design a layout and look that would speak to the audience they were trying to reach, mainly, women between the ages of 25-50 with families. Warm Welcomes from the Farm features great content and articles full of information around ethanol, food, Iowa born restaurants and even recipes. Bing Bang also created a digital promotion strategy ahead of the magazine’s release that would engage and excite potential readers, through social media and digital marketing.